8/4/2023 0 Comments Scuttlebutt blog![]() In the on-line world, it’s different – and in certain segments very effective. Scuttlebutt – the term originally coined from scuttle (to sink a ship), and butt (a cask of water around which sailors congregated to drink and pass rumor) – is the currency is which we all trade. In the off-line world – information and knowledge is passed around at the water-cooler. (Joe, please forgive – and correct me – if I’ve misrepresented this.) Joe’s basic premise – based on research – is that sales professionals are more likely to ask their peers or other personally trusted sources within an organization, when they need information on how to, for example, best respond to an RFP, deal with a competitive situation, or just design the best way to present a product. Joe Galvin’s recent post about the ineffectiveness of in-company knowledge sources for sales professionals got me thinking.
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